Hi, I’m Nikki~

a senior digital designer with over a decade of experience working across branding, marketing, and e-commerce.

I specialize in designing brand-led campaigns and digital experiences that balance storytelling with usability, speed, and scale. My work often lives at the intersection of brand and product, where clarity, consistency, and collaboration matter just as much as visual craft.

What I Do

I’ve spent the last several years designing for global brands and fast-moving teams, with a focus on:

• Brand-driven digital campaigns and collaborations

• Scalable systems for high-volume and seasonal launches

• E-commerce, CRM, and cross-channel design

• Partnering closely with marketing, product, and site merchandise teams

Most recently, I led digital design work for Disney Store, supporting everything from premium collaborations to evergreen site experiences and large-scale seasonal campaigns.

How I Work

I’m a collaborative, detail-oriented designer who enjoys solving complex problems and turning them into clear, thoughtful design systems. I like asking the right questions early, designing with intention, and building work that’s flexible enough to grow over time.

I’m comfortable owning projects end-to-end and enjoy working closely with cross-functional partners to align design with business goals.

Outside of Work

Outside of design, I’m drawn to good typography, well-designed packaging, and anything that blends craft with function. I’m always curious, always learning, and happiest when I’m building things that feel considered and meaningful.