Hi, I’m Nikki~
a UX and digital designer with over a decade of experience working across product design, branding, and e-commerce.
I specialize in designing intuitive digital experiences and scalable design systems that balance user needs with storytelling, speed, and business goals. My work often lives at the intersection of brand and product, where clarity, consistency, and collaboration matter just as much as visual craft.
What I Do
I’ve spent the last several years designing for global brands and fast-moving teams, with a focus on:
End-to-end UX and digital design, from wireframes and user flows through visual design and handoff
Brand-driven digital campaigns and collaborations
Scalable design systems and component libraries for high-volume and seasonal launches
E-commerce, CRM, and cross-channel design
Partnering closely with marketing, product, and site merchandise teams
Most recently, I led digital design work for Disney Store, supporting everything from premium collaborations to evergreen site experiences and large-scale seasonal campaigns.
How I Work
I’m a collaborative, detail-oriented designer who enjoys solving complex problems and turning them into clear, thoughtful design systems. I like asking the right questions early, thinking through the user journey, designing with intention, and building work that's flexible enough to grow over time.
I’m comfortable owning projects end-to-end and enjoy working closely with cross-functional partners to align design with business goals.
Outside of Work
Outside of design, I’m drawn to good typography, well-designed packaging, and anything that blends craft with function. I’m always curious, always learning, and happiest when I’m building things that feel considered and meaningful.