Design Campaign
Back to School
Role: Lead Designer
Tools: Photoshop, Illustrator, After Effects
Designed and executed Disney Store’s Back to School campaign, creating digital assets across website, email, and social channels to showcase school clothing, accessories, and essentials while engaging families with a playful, on-brand aesthetic.
The Problem
The challenge was to effectively market school essentials to families ahead of the new school year, capturing attention in a competitive seasonal period while showcasing a variety of products—from backpacks and lunchboxes to clothing—while maintaining a cohesive Disney Store brand experience under tight digital asset delivery timelines.
The Research
Reviewed prior Back to School campaigns to identify successful visual patterns and audience engagement strategies.
Conducted competitive research on seasonal retail campaigns to inform design direction.
The Solution
Created a toolkit that captured the playful and engaging spirit of Disney Store, appealing to kids and parents alike.
Collaborated closely with merchandising and marketing teams to ensure timely deployment and alignment with campaign goals.
Created digital campaign assets, including website banners, content landing pages, and social graphics, that highlighted both apparel and school accessories.
The Impact
Successfully launched the campaign across multiple digital channels, driving increased engagement with families ahead of the new school year.
Toolkit reinforced Disney Store’s branding, creating a cohesive narrative across website, email, and social, streamlining production and enabling faster deployment for future assets.