Social Media Design
I designed Instagram Story assets for multiple campaigns for Disney store, partnering closely with paid and organic social media managers to create visually engaging, vertical-first content that highlighted product drops and campaign storytelling.
The Problem
Each campaign required distinct storytelling within the short-lived, high-impact format of Instagram Stories. Assets needed to grab attention quickly, convey key messages in seconds, and remain consistent with each brand’s visual identity.
The Solution
Working closely with paid and organic social media managers, I tailored visuals that highlighted each campaign’s unique voice while maintaining brand consistency. Key strategies included:
Optimized designs for vertical viewing and quick engagement.
Used motion, transitions, and bold imagery to make stories visually compelling.
Developed pre-launch and launch assets based on audiences to drive excitement and awareness.
The Impact
Increased campaign awareness and fan engagement on Instagram.
Strengthened each brand’s presence with interactive, visually engaging storytelling.