Disney Store
Plush Landing Page
Project Overview:
Led visual direction from concept through execution, developing cohesive design systems that translated business objectives into high-impact creative across channels.
Architected a modular page system designed to support evolving campaigns and merchandising strategies.
Role: Senior Digital Designer
Focus: UX layout, visual storytelling, campaign consistency
Tools: Figma, Photoshop
Team: Marketing, Site Merchandise
The Challenge
The existing plush landing experience was heavily product driven, with limited storytelling and emotional engagement. With plush being a highly giftable, character driven category, the page was underutilizing brand narrative and cross-sell opportunities.
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Conducted a competitive scan to identify best-in-class category storytelling patterns
Analyzed internal content hierarchy and customer browsing behavior
Prioritized modular layouts that allowed seasonal refreshes without redesigning the page
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Introduced curated visual sections to build emotional connection
Created flexible content modules to support promotions, collections, and evergreen assortments
Improved hierarchy to balance storytelling with quick product access
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Delivered a scalable landing page system that could support future modular updates
Improved visual clarity and product discoverability
Aligned the plush category experience more closely with Disney’s brand storytelling standards
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Current landing page
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Version 1
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Version 2
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Version 3
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Version 4
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Version 5
