Disney Store
Plush Landing Page

Project Overview:

Led visual direction from concept through execution, developing cohesive design systems that translated business objectives into high-impact creative across channels.

Architected a modular page system designed to support evolving campaigns and merchandising strategies.

Role: Senior Digital Designer
Focus: UX layout, visual storytelling, campaign consistency
Tools: Figma, Photoshop
Team: Marketing, Site Merchandise

The Challenge

The existing plush landing experience was heavily product driven, with limited storytelling and emotional engagement. With plush being a highly giftable, character driven category, the page was underutilizing brand narrative and cross-sell opportunities.

- Conducted a competitive scan to identify best-in-class category storytelling patterns
- Analyzed internal content hierarchy and customer browsing behavior
- Prioritized modular layouts that allowed seasonal refreshes without redesigning the page
- Introduced curated visual sections to build emotional connection
- Created flexible content modules to support promotions, collections, and evergreen assortments
- Improved hierarchy to balance storytelling with quick product access
- Delivered a scalable landing page system that could support future modular updates
- Improved visual clarity and product discoverability
- Aligned the plush category experience more closely with Disney’s brand storytelling standards