UX/UI

Plush Landing Page

Role: Lead Designer
Tools: Figma, Photoshop

Redesigned the Disney store plush landing page to improve visual storytelling, streamline product discovery, and increase engagement across NA.

The Problem

The previous landing page lacked a clear hierarchy and conversion-driven design, making it harder for users to browse and discover plush products efficiently. Executives were looking for a way to optimize our page and improve guest experience.

The Research

  • Competitive scan of Jellycat, Fahlo, Disney APAC and other relevant pages.

  • Analyzed trends in tactile photography, category organization, and lightweight motion.

The Solution

Using these insights, I proactively designed mockups for an improved product landing page—one version optimized for immediate implementation and several forward-looking concepts requiring development team collaboration.

The Impact

  • The page is currently on pause, but the design serves as a fully fleshed-out framework for future iterations and global rollouts.

  • Demonstrates a strategic, user-focused approach to e-commerce landing pages that balances visual storytelling with conversion best practices.

  • Provides a foundation for future efforts to enhance plush category engagement across NA

Next

Roseshire Packaging Design