Winter Design Studios
Branding & Packaging Design
Project Overview:
Led visual direction from concept through execution, developing cohesive design systems that translated business objectives into high-impact creative across channels.
Developed three distinct conceptual brand systems for Winter Design Studios, each exploring a different market, tone, and storytelling approach while showcasing strategic brand thinking and visual differentiation.
Role: Designer
Focus: Concept development, brand storytelling, visual systems
Tools: Illustrator, Photoshop
Scope: Multi-brand conceptual exploration
The Challenge
Winter Design Studios tasked this project with exploring multiple brand directions across different industries, each requiring its own voice, audience strategy, and visual language.
Each concept needed to feel:
Distinct and market-appropriate
Cohesive within its own system
Strategically grounded, not just visually interesting
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Target audience and market positioning
Brand personality and tone
Visual language (typography, color, iconography, illustration)
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Created brand directions, each with its own:
Visual identity
Typography system
Color palette and tone
Designed with scalability in mind, allowing each concept to extend into packaging, marketing, or digital applications
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Demonstrated the ability to pivot across industries and brand personalities
Showcased strategic brand thinking beyond a single aesthetic style
Provided Winter Design Studios with versatile concept directions for future exploration
Skullery
Bold, irreverent branding concept rooted in strong iconography
High-contrast visuals and expressive typography
Designed to stand out in lifestyle or novelty retail environments
Wine Innovations
Conceptual wine branding focused on experimentation and modern storytelling
Explored refined typography and restrained color palettes
Emphasized shelf differentiation and premium positioning
Hemlock Row
Darker, mood-driven brand concept with a focus on atmosphere and narrative
Leveraged minimalism, texture, and subtle typography
Positioned as a more editorial, experience-driven brand