Branding & Packaging Design
While at Winter Design Studios, I developed several creative branding and wine label concepts for various clients. Projects ranged from edgy, illustrative liquor branding to sophisticated wine packaging, showcasing my ability to craft designs from limited briefs and bring unique visual identities to life.
Skullery
While working on a potential new liquor line, our team was tasked with developing branding concepts from a curated list of names. I created this design inspired by classic skull imagery and the bold, detailed style of biker tattoos. The result is a concept that blends edgy illustration with a strong, memorable brand presence, giving the product an instantly recognizable look.
Wine Innovations
Concept ideas were developed for a premium chardonnay, guided by a small client brief. I explored elegant typography, color, and visual hierarchy, designing multiple concepts based on the client’s preferred names. Each iteration aimed to evoke premium quality and sophistication, demonstrating flexibility in translating abstract names into compelling design.
Hemlock Row
For a client wine label challenge, I explored several names, with “Hemlock Row” standing out. Inspired by the name, I created a twisted wooden tree design that is bold, mysterious, and sophisticated. I used black and bronze accents to convey elegance while keeping the design sleek and premium, balancing intrigue with refinement.
Takeaways
Delivered a series of cohesive branding and packaging concepts that demonstrated versatility across illustrative and premium design styles.
Showcased ability to transform limited briefs into fully realized visual identities for multiple product types.
Highlighted strength in concept-driven storytelling, giving each product a unique voice and presence in a crowded market.