Email Marketing Design

Designed a series of email campaigns for Disney store, delivering visual storytelling that drove engagement and brand loyalty. Projects ranged from seasonal promotions to product launches, each requiring strict adherence to brand guidelines while capturing audience attention in crowded inboxes.

The Problem

Emails needed to stand out in a competitive inbox environment while maintaining the integrity of each franchise’s visual identity. Additionally, templates had to be flexible, mobile-friendly, and scalable across multiple campaigns.

The Research

  • Reviewed previous campaigns and industry benchmarks to determine engagement patterns

  • Analyzed competitor emails and seasonal trends for design inspiration

  • Assessed brand-specific requirements for tone, typography, and imagery

The Solution

  • Incorporated key visuals from each IP to engage fans while staying on-brand.

  • Iterated with marketing teams to incorporate A/B testing and feedback efficiently.

  • Emphasized key product details that showcase the unique “Disney difference.”

The Impact

  • Increased engagement and CTR across campaigns

  • Delivered flexible, reusable templates for future campaigns

  • Strengthened visual storytelling across multiple IPs, showcasing ability to maintain brand consistency while creating excitement

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Presentation Design