Social Media Design
Disney x Chiara Ferragni
Role: Designer
Tools: Photoshop, After Effects
Partnered with the Social team on the launch of Chiara Ferragni’s high-end shoe collection to develop social assets to support the campaign launch. I translated the influencer’s bold and playful aesthetic into cohesive visuals that aligned with both the brand and target audience.
The Problem
The challenge was to create eye-catching social media content that stood out in crowded feeds, clearly highlighted the product, and reflected with Chiara’s and Disney’s global audience while staying true to the brand’s identity, driving engagement and sales in a short promotional window.
The Solution
Created social graphics, carousel posts, and Instagram stories that elevated the product collaboration and captured Chiara Ferragni’s distinctive style, balancing playful, bold design with luxury appeal.
Developed two key social assets:
A pre-aware post offering early access to the first 50 pairs, generating anticipation and exclusivity among fans.
The launch post featuring Chiara and highlighting her Minnie-inspired design for the shoes.
Collaborated closely with marketing and brand teams to maintain consistent voice, imagery, and messaging throughout the campaign.
The Impact
Successfully launched the limited-edition collaboration, generating strong engagement across social channels.
Campaign assets enhanced brand alignment and created a cohesive narrative across all marketing.