Brand Landing Page Design
Marvel Masterworks
Collection
Role: Lead Designer
Tools: Photoshop, Sketch
Designed a landing page for a limited-edition Marvel Avengers prop collection, establishing a cinematic, immersive visual identity from scratch. Working under a one-week timeline, I crafted visuals that captured the essence of the Avengers while meeting tight deadlines and stakeholder expectations.
The Problem
The initial brief provided minimal direction beyond the concept and potential prop list, with necessary assets from the collaborators delivered only two days before launch. The challenge was to translate an abstract concept into a polished, launch-ready design that resonated with Marvel fans and aligned with brand expectations.
initial concept created directly from kick-off conversation
The Research
Reviewed Marvel’s cinematic style guides and franchise branding to ensure authenticity and continuity.
Compared competitor collectible product pages to identify effective layout, hierarchy, and visual storytelling techniques.
Iterated quickly based on stakeholder feedback and early concept testing.
The Solution
Established a cinematic, immersive look and feel that captured the essence of the Avengers saga and elevated the collectible props.
Structured the landing page layout to highlight each prop’s uniqueness, guiding users through the collection intuitively.
Prioritized storytelling through visuals, emphasizing the cinematic and collectible value of the props to engage Marvel fans.
Final design from collaboration with external teams
The Impact
Launched during the 10th Anniversary of Marvel Studios, the design strengthened the premium perception of the Marvel Masterworks brand through detailed, cinematic shots of the props.
Though the high price point limited conversions, the design enabled fans to explore and connect with each collectible through clear visual storytelling.