Marvel Masterworks Collection
Designed digital assets and layouts for the Marvel Masterworks Collection, celebrating legacy storytelling while maintaining modern eCommerce usability.
Project Overview:
Role: Digital Designer
Focus: Collection storytelling, digital layouts
Tools: Figma, Photoshop
Team: Marketing, Product, Site Merchandise, Creative
The Challenge
The Masterworks Collection needed to feel archival and premium without alienating modern audiences or disrupting the shopping experience.
-
Balanced editorial storytelling with clear commerce functionality
Used typography and spacing to evoke classic Marvel publishing
Maintained consistency with Disney Store digital standards
-
Created layouts that highlighted collection heritage
Used visual hierarchy to guide users from story to product
Integrated content seamlessly into existing site frameworks
-
Reinforced Marvel’s legacy storytelling through digital presentation
Elevated the perceived value of the collection
Supported campaign storytelling without sacrificing usability
Initial concept design
Final concept design