Digital Banners
Franzia - Gift of Franz
Role: Designer
Tools: Photoshop, Illustrator
For the 2022 holiday season, Franzia released a limited-edition “Ugly Sweater” box. I collaborated with the Design Manager to transform the packaging designs into engaging digital banners for web and social, bringing the festive campaign to life online.
The Problem
Franzia needed banners that maintained brand consistency while effectively promoting the limited-edition packaging across online channels during the holiday season.
The Solution
Adapted the “Ugly Sweater” packaging into digital banner assets of various sizes for web and social.
Emphasized playful typography, festive patterns, and key product messaging while keeping the brand tone intact.
Worked closely with the Design Manager to ensure banners aligned with the physical packaging and overall holiday campaign.
The Impact
Delivered a cohesive holiday digital campaign that complemented the limited-edition product launch.
Helped increase visibility of the seasonal offering across Franzia’s online platforms during the high-traffic holiday period.
Demonstrated ability to translate physical packaging into digital assets, creating a seamless brand experience from shelf to screen..