Digital Media Wire
Branding & App Design
Led visual direction from concept through execution, developing cohesive design systems that translated business objectives into high-impact creative across channels.
Established the brand identity and experience framework to ensure consistency across conference, mobile, and promotional touchpoints.
Project Overview:
Role: Lead Designer
Focus: Brand systems, sub-brand differentiation, app UI/UX
Tools: Photoshop, Illustrator, InDesign, Sketch
Scope: Multi-event festival ecosystem
The Challenge
DMW functions as a parent brand for two distinct conference experiences:
Digital Entertainment World (DEW)
New York Media Festival (NYMF)
The challenge was to design a brand identity system that allowed each conference to feel distinct, relevant across both branding and app experience.
-
Established DMW as the core brand layer, with shared visual DNA
Designed sub-brand extensions for DEW and NYME using differentiated color, typography emphasis, and motion language
Built a modular app framework for NYME that allowed content, schedules, and navigation to adapt per festival section without redesigning the experience
-
Created a individual branding identity systems that scaled across both DEW and NYME
Designed app UI concepts for NYME that supported:
Event discovery across multiple festival tracks
Clear visual distinction of NYME programming
Seamless navigation between shared and section-specific content
Ensured the system could support future conference expansions or additional sub-brands
-
Delivered a scalable brand and digital system supporting each festival identities
Enabled clear audience segmentation without fragmenting the overall festival experience
Provided a flexible foundation for future DEW and NYME conference iterations and growth
New York Media Festival
Designed the event app UI in collaboration with KitApps, Inc. and Attendify to enhance attendee experience, making navigation easier and branding consistent throughout the five-day event.
Developed sponsorship packages and related marketing collateral that visually communicated value to potential sponsors.
Created supporting digital and print assets including email campaigns, digital banners, event signage, and presentation slides.
Digital Entertainment World
Designed digital signage, email marketing, social graphics, and on-site visuals to support the conference’s marketing and event goals.
Created the icon for “Innovation”, the newest track in the conference, and the logo for DEW Startups, a competition giving 12 startup companies a chance to win prize money and mentorship from industry experts.
