Packaging Design

Role: Lead Designer
Tools: Photoshop, Illustrator, InDesign

How can we create new luxury rose box designs that feel fresh and distinctive, while aligning with Roseshire’s new brand direction and enticing more customers to purchase?

The Problem

Roseshire, known for its playful Disney and Harry Potter–themed floral packaging, wanted to shift toward a more elevated, timeless brand expression. They asked me to design two new luxury rose boxes that would align with their updated brand direction, stand out from competitors, and create a refined unboxing experience to inspire greater customer interest and purchases.

The Research

After aligning with the client’s goals, I analyzed packaging from leading luxury floral brands—looking at color palettes, materials, and presentation styles. This helped identify trends to embrace and opportunities to differentiate. From these insights, I developed two creative directions—Darwin and Fleur—inspired by the romance of French Toile and the sophistication of Art Deco.

Darwin
Fleur
Fleur
Darwin

The Solution

I moved from concept sketches to fully realized packaging designs, focusing on patterns, color palettes, and finishes that would bring each vision to life. Through several iterations and client feedback rounds, I refined the concepts into their final forms—Darwin in dusty pink and Fleur in romantic red—both crafted to deliver visual impact, quality, and a memorable unboxing experience.