Packaging Design

Role: Lead Designer
Tools: Photoshop, Illustrator, InDesign

Designed luxury packaging for Roseshire, creating an elevated unboxing experience for premium rose bouquets.

The Problem

Packaging needed to convey luxury and elegance while remaining structurally sound for shipping. The goal was to reflect Roseshire’s premium positioning and deliver a memorable first impression to customers with the new designs.

The Research

Analyzed luxury flower packaging trends to identify what resonates with premium consumers.
Studied unboxing experiences from high-end gifting and lifestyle brands to inform tactile material choices and reveal moments of delight.
Evaluated color, typography, and visual storytelling strategies that communicate sophistication and brand personality.
Conducted client workshops to ensure packaging reflected Roseshire’s brand vision and target market expectations.

The Solution

Developed a suite of requested packaging assets—including boxes and card treatments. The visual design drew inspiration from Art Deco patterns and French toile motifs, integrating elegant line work, refined typography, and subtle branding details to convey sophistication and timeless luxury. Each element was crafted to enhance the unboxing experience while remaining modular for flexibility across bouquet sizes and gift sets, ensuring a cohesive brand identity across all products.

Final designs - Darwin
Final Designs - Darwin
Final Design - Fleur
Final Design - Fleur

The Impact

Launched with a 10% conversion lift, with the Fleur design emerging as a top seller.
Strengthened Roseshire’s luxury positioning and created a memorable unboxing experience.