Disney Store x
Coach Collaboration
Designed digital campaign assets for a high-profile Disney Store × Coach collaboration, blending two distinct brand identities into a cohesive, premium experience.
Project Overview:
Role: Digital Designer
Focus: Campaign design, brand alignment, digital layouts
Tools: Figma, Photoshop, After Effects
Team: Marketing/Strategy, Site Merchandise
The Challenge
The collaboration required balancing Coach’s luxury aesthetic with Disney’s playful storytelling — without overpowering either brand.
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Studied Coach’s visual language to identify transferable elements
Defined shared visual principles (color, spacing, typography rhythm)
Designed layouts that allowed both brands to coexist without visual competition
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Created campaign-specific layouts that elevated product presentation
Developed digital assets across site, email, and marketing touchpoints
Maintained brand integrity while introducing a premium tone to Disney’s platform
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Successfully launched a visually cohesive collaboration campaign
Supported cross-channel rollout with consistent branding
Helped position Disney Store within a more fashion-forward, lifestyle context
Integrated A/B testing between a long-form and short-form design to determine which format resonated more with guests.
Results: Both performed similarly, with the shorter version showing a slight lift of less than 1%, suggesting that a concise, visually focused format can perform just as effectively as a detailed showcase for this audience.
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Site Banner
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Instagram Post
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Instagram Story
