Disney Store x
Coach Collaboration

Led visual direction from concept through execution, developing cohesive design systems that translated business objectives into high-impact creative across channels.

Directed visual storytelling to balance two established brand voices within a unified campaign system.

Project Overview:

Role: Digital Designer
Focus: Campaign design, brand alignment, digital layouts
Tools: Figma, Photoshop, After Effects
Team: Marketing/Strategy, Site Merchandise

The Challenge

The collaboration required balancing Coach’s luxury aesthetic with Disney’s playful storytelling — without overpowering either brand.

- Studied Coach’s visual language to identify transferable elements
- Defined shared visual principles (color, spacing, typography rhythm)
- Designed layouts that allowed both brands to coexist without visual competition
- Created campaign-specific layouts that elevated product presentation
- Developed digital assets across site, email, and marketing touchpoints
- Maintained brand integrity while introducing a premium tone to Disney’s platform
- Successfully launched a visually cohesive collaboration campaign
- Supported cross-channel rollout with consistent branding
- Helped position Disney Store within a more fashion-forward, lifestyle context

Email

Integrated A/B testing between a long-form and short-form design to determine which format resonated more with guests.
Results: Both performed similarly, with the shorter version showing a slight lift of less than 1%, suggesting that a concise, visually focused format can perform just as effectively as a detailed showcase for this audience.