Brand Campaign
Disney x Coach
Role: Lead Designer
Tools: Photoshop
Created digital assets for the Disney Store x Coach limited-edition collaboration, translating pre-shot model photography into cohesive, engaging visuals for social media, email, and website platforms.
The Problem
The campaign required visually appealing digital assets that reflected Coach’s premium fashion aesthetic while incorporating Disney’s playful, story-driven identity. Assets needed to be consistent across multiple digital channels and engage a broad audience effectively.
Designed email templates featuring provided model photography and campaign messaging.
Integrated A/B testing between a long-form and short-form design to determine which format resonated more with guests.
Results: Both performed similarly, with the shorter version showing a slight lift of less than 1%, suggesting that a concise, visually focused format can perform just as effectively as a detailed showcase for this audience.
Social
Created social banners and posts for Instagram, Facebook, and other channels.
Maintained visual consistency with email and website assets.
Site Banner
Designed site banners to highlight key products and campaign messaging.
Coordinated with email and social content for cohesiveness.
The Impact
The campaign launched successfully across digital channels, delivering a unified brand experience that highlighted the collaboration’s exclusivity. The design approach help elevate the provided imagery, ensuring the collection felt both like a premium fashion drop and a celebration of Disney’s storytelling heritage.