Brand Campaign
Disney x Coach
Role: Lead Designer
Tools: Photoshop
For the Disney × Coach collaboration, I designed a cohesive digital campaign—including two promotional emails, social media assets, and a Disney Store hero banner—using brand-provided imagery as the foundation. Drawing from Coach’s photography style, I crafted layouts, color accents, and typography that balanced Disney’s playful storytelling with Coach’s refined aesthetic, creating a premium yet approachable look that unified the campaign across all platforms.
We A/B tested two email versions—one featuring a detailed, long-form product showcase and another with a shorter, curated selection—to determine which format resonated more with guests.
Both performed similarly, with the shorter version showing a slight lift of less than 1%. This suggests that a concise, visually focused format can perform just as effectively as a detailed showcase for this audience.
Social
Platform-optimized Instagram feed and Story designs with bold composition, minimal copy, and brand-consistent styling.
Site Banner
Hero placement highlighting the collection with clean layout, strong focal imagery, and seamless brand integration.
The Impact
The campaign launched successfully across digital channels, delivering a unified brand experience that highlighted the collaboration’s exclusivity. The design approach elevated the provided imagery, ensuring the collection felt both like a premium fashion drop and a celebration of Disney’s storytelling heritage.