
Event &
Marketing Design
Role: Lead Designer
Tools: Photoshop, Illustrator, InDesign, Sketch
Designed and executed marketing, event, and sponsorship materials for two major industry conferences: New York Media Festival and
Digital Entertainment World.
The Problem
Each conference required visually compelling materials to engage attendees, drive sponsorship interest, and reinforce brand identity, all under tight timelines and differing scope requirements.
New York Media Festival
Designed the event app UI in collaboration with KitApps, Inc. and Attendify to enhance attendee experience, making navigation easier and branding consistent throughout the five-day event.
Developed sponsorship packages and related marketing collateral that visually communicated value to potential sponsors.
Created supporting digital and print assets including email campaigns, digital banners, event signage, and presentation slides.
Digital Entertainment World
Designed digital signage, email marketing, social graphics, and on-site visuals to support the conference’s marketing and event goals.
Created the icon for “Innovation”, the newest track in the conference, and the logo for DEW Startups, a competition giving 12 startup companies a chance to win prize money and mentorship from industry experts.






The Impact
Elevated the visual presence of both conferences, ensuring a professional and engaging experience for attendees.
Increased sponsorship interest and engagement through polished, strategic design for New York Media Festival.
Strengthened brand identity across digital and physical touchpoints for both conferences.